Although the star in the picture is adorned in red, and the background is a dull beige to dark brown, they're both offset by the main attracting color, white, this bursts as milk from the glass. It immediate draws the viewer to the large typelogo, "Got Milk?", this message is precise. I think the cohesion here is so familiar to most that it makes the viewer understand immediately that this campaign is obvious. So the next glimpse would be to her as the model who supports milk and then the tagline for her is, Smash hit by Hayden. Body by milk, this message is concise. These elements alone do the job in the eyes of Jefkin. But she also has a quote there and I think people do continue reading because the rest of the type is too familiar.
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