I think this agency kept their mark very simple and literal. I am thinking that this was made in house. The color scheme here is environmental and they used obvious colors as would be most recognized for each element, water, grassland, tree, rolling hills, mountains, snow, and sky. I believe this mark would be used for things like road signs, maps, attire or official uniforms. The lines used to create the forms is basic and enclose each color well. It is well-balanced and has a horizontal symmetry to border the marks elements.
The new redesign is a pretty risky twist on the original. They kept the red color, this keeps customers familiar with the business since their first mark was red. I think the use of red just induces excitement to come and eat. I think they want to attract a newer customer base by having the mark look more modern, by adding a more darker red to one side creates dimension , they also used or developed more modern typefaces. The K has a smile to garner themselves as satisfactory to their customers. The lowercase "in the box" is also more of a modern design style.
This logo is monochromatic as the above. It incorporates the light orange with the dominant orange. These two colors create dimension as well. It is a modern logo, with the embedded modern style typeface. The color according to the lectures creativity, invigoration, uniqueness, energy, vibrancy, and activity. I think this kind of motive can account for all ages to join this companies clientele. It is easy on the eyes. I think this color scheme is a very modern set that invites younger folks easier.
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